IMC Strategies
Image Marketing and Communications, Inc. specializes in marketing communications for the organizations that need marketing and public relations help but don’t want to hire a new staff person. We have years of marketing/public relations, marketing collateral production, sales, fund-raising and media awareness.
Here’s what Image Marketing & Communications, Inc. will do for you:
- Assist in creating and executing a comprehensive Marketing/Public Relations program to support the mission, services, sales and fund-raising activities of your organization, with particular emphasis on producing promotional literature and publications designed to market to potential prospects, clients, consumers, donors, and referral sources.
- Provide primary responsibility for the writing, artwork, photography production and distribution of all promotional literature and publications, such as the Annual Report, quarterly newsletter, informational brochures, specialized publications and reports.
- Coordinate all printing as a representative broker for over a dozen printers and mailers, photographers, designers, and video production firms.
- Organize and maintain a library of stock photo’s, digital archives, and publications for historical and reference purposes.
- Assist in creating and implementing public relations activities that expand the organizations’ visibility in the community and educate the general public about your products and services, including News Releases, News Kits and News Conferences when necessary for trade show and community involvement activities.
- Produce and Host website and other electronic media projects to ensure consistency with company branded image through print materials; as well as maintain e-mail database for electronic distribution of text and HTML messages.
- Collaborate on special projects as requested.
In other words…
We would:
- Strategize
- Write
- Design
- Photograph
- Produce and distribute
- Mail and/or distribute…
- Collaborate on special projects as requested.
…ALL of your marketing communications – collateral and electronic message assets.
Integrated Marketing Communications Defined
“The process of managing all sources of information about a product/service to which a customer or prospect is exposed which behaviorally moves the consumer toward a sale and maintains customer loyalty.” Don Schultz
- This definition describes a process; a journey, not a destination.
- This definition applies to all products whether they are physical goods or services.
- It applies for all kinds of consumers whether business customers or end user consumers.
- It encompasses all forms of disseminating information to customers.
- It incorporates the ultimate goal of any marketing communications activity, that of affecting consumer behavior.
- It allows for a customer loyalty factor.
This is all about consistency, on multiple levels both internal and external to the company
- Internally…within and among all functional areas.
- Externally…in campaign communications and the strategic orientation of the campaign.
IMC is so much more than just consistency in campaign elements
- More than just a consistency in visual graphic elements.
- More than just a mandated application of a slogan or tagline.
- More than just a mandated look and placement for the logo.
- Even more than all three of these things combined.
IMC in its most powerful form requires consistency in strategic applications across all functions and all levels of the company.